TAG Heuer watches are conceived for those who like to live up to challenges. The growing influence of the Swiss Watchmaker is based on three pillars: sport, lifestyle and heritage. A unique communication embodied by partnerships and ambassadors, who convey the brand’s open-mindedness and accessibility. The most prestigious and avant-garde names join TAG Heuer. Among them: the Red Bull Racing Formula One team, the Monaco Formula 1 Grand Prix, the Formula E championship, the world’s top football leagues, Manchester United, trendsetter Cara Delevingne and actors Chris Hemsworth and Patrick Dempsey.

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SMG Insight are a global sports, sponsorship and entertainment research company, working with sports key stakeholders to unlock meaningful, actionable insights. Founded as SMG Insight in July 2010, YouGov Sport is the sports division of YouGov – one of the world’s largest and most respected research firms. We believe in the strategic thinking that is enabled by the data. We’re committed to delivering more than just the numbers; we strive for solutions.

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 lacoste-logo-logotype LACOSTE’s missions is to make a unique casual luxury brand embodying elegance such as Frenchness. This requires a high level of quality and professionalism within areas such creation, style, manufacturing and retail. LACOSTE products and employees make clients live a unique experience regardless of the distribution network, physical or digital, everywhere in the world.

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The New York Times is dedicated to helping people understand the world through on-the-ground, expert and deeply reported independent journalism.

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AGTV, The Middle East regions leading online platform for golf, and leisure lifestyle. We specialize in digital marketing, production and consultancy across the fields of golf, retail, food & beverage, real estate, advertising, athlete / event management and travel.

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Founded in 2010, Sport360 is the premier sports information and news provider in Middle East & North Africa. Initially launched as a newspaper in the UAE, the brand established itself in the digital realm by introducing strong online platforms that have attracted a significant number of sports enthusiasts from the region. As a result, has become the second most visited website in the GCC with nearly 1.5 million unique visitors every month. The brand’s social media numbers have also grown exponentially over the years with 4.82m Facebook fans, 411K Twitter and 375K Instagram followers. The events department diverse and flexible capabilities have seen it create a variety of projects including mass participation, youth leagues, gala dinners and most recently bespoke events, which cater to the clients exact needs.

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